Leading digital provides comprehensive fact based insights into how multinational companies can leverage digital technology to transform their businesses performance in this book the authors provide not only the inspiration but also the practical guidance required for ceos to successfully navigate this complex transformation. Leading digital is about setting and executing strategy of going digital or using new technology and innovation in customer engagement internal processes optimization the books lists some random examples of companies that according to the authors are digital masters companies leading both in digital capabilities and leadership capabilities to execute the digital vision. In leading digital authors george westerman didier bonnet and andrew mcafee highlight how large companies in traditional industries from finance to manufacturing to pharmaceuticals are using. In leading digital authors george westerman didier bonnet and andrew mcafee highlight how large companies in traditional industries from finance to manufacturing to pharmaceuticals are using digital to gain strategic advantage they illuminate the principles and practices that lead to successful digital transformation