Higher profits through customer lock in author audhesh paswan books and journals case studies expert briefings open access advanced search higher profits through customer lock in audhesh paswan associate professor department of marketing and logistics coba university of north texas denton texas usa journal of consumer marketing issn 0736 3761 publication date 1 february . This concept called customer lock in entails charging such high switching costs for changing vendors that customers are stuck it means that consumers who buy deficient software or earn frequent flier miles on a chronically tardy airline are reluctant to change because switching is a big nuisance or too expensive while your business may not embrace this idea some hardware hewlett packard and software microsoft companies use it to great advantage to his credit . Higher profits through customer lock in by joachim buschken hardcover details isbn 978 0 324 20265 6 isbn 10 0 324 20265 2 cengage learning 2004 2004. Stanford libraries official online search tool for books media journals databases government documents and more. Outlines highlights for higher profits through customer lock in by buschken isbn 0324202652 by cram101 textbook reviews spiral bound details isbn 978 1 4288 6332 3 isbn 10 1 4288 6332 x aipi 2008